Anyone who has spent time in Orlando, Florida at a Disney Theme Park knows the marketing "Kings" work overtime there! After just a few days, it amazed me how EVERY SINGLE piece of merchandising, carries the Disney logo somewhere on the piece. In the pouring rain, I could still make out those Mickey ears silk screened on the hooded ponchos crowding the park!
On to Universal! After a ride on SHREK, the exit doors dump you right into a theme store filled with donkeys, ogres and princesses! It would have been genius had half of the kids not been screaming and crying as their exhausted parents pulled them out of the store - many empty handed!
Even on the roads, the kids squealed with anticipation as we noticed a Mickey Water Tower, Mickey Ear - Shaped Electrical Poles and unbelievable topiaries in the shapes of our favorite characters!
As much as these are over-the-top ways to market your business, it was fun to go to Disney and walk away with a new sense of "creative energy" ... and some very tired kiddies!
